VITASOY has long been the no.1 Soya brand in Hong Kong. Its classic range – plain and malted VITASOY are the all-time favorites of all Hong Kong consumers. This year, we launched a new flagship product “VITASOY BLACK SOYA” which perfectly blended premium black bean with the classic soya bean milk.

VITASOY BLACK SOYA not only delivers great taste, it is also a cool and trendy member of VITASOY family which represents “Black is Colorful”, an attitude embraced by youngsters. VITASOY BLACK SOYA redefines “black color” – “Black” no longer represents dull and boring. With holistic launch campaign support and various cross-over promotions with different trendy partners, VITASOY BLACK SOYA has become youngsters’ favorite!