Over the last 76 years, Vitasoy has led the market through staying true to its vision to promote superior quality of life through the production of high-quality, great-tasting nutritious products that satisfy customers. The continued pursuit of innovation and quality is vital to the success of the Company. To that end, Innovation and Quality Orientation are among the six critical Vitasoy Success Drivers (VSD) in our core competency model.

We ensure alignment of these important values with the Company’s values and performance expectations across functions, regions and business units to sustain Vitasoy’s growth in the long term. These values are reinforced through comprehensive training and interactive programmes, in addition to their inclusion in our Performance Management System.

Our adherence to an uncompromising philosophy in quality standards is vital to business sustainability. In addition to strictly complying with the food safety and labelling regulations of the markets where our products are manufactured and sold, we apply our quality standards across raw material management, production, process control and finished goods assurance. The accreditations and certifications awarded to us include Hazard Analysis and Critical Control Points (HACCP), Good Manufacturing Practice (GMP) and the International Organization for Standardization (ISO22000 and ISO9000).

Driving continuous innovation and ongoing improvement is equally important to enhance the Company’s competitive edge. To further strengthen our efforts in this area Vitasoy launched a company-wide Continuous Improvement (CI) Programme in 2015 with Hong Kong being the first location for its roll-out. Cross-functional teams have been formed to identify and lead the implementation of continuous improvement projects. These teams are supported by customised training provided by external consultants. At the senior management level, continuous professional development training programmes keep Directors and members of the Senior Management team abreast of the latest regulatory requirements as well as relevant best practices and trends to enhance their strategic management knowledge and skills.

It is Vitasoy’s mission to bring high quality plant-based nutrition to consumers around the world. As we grow, our commitment to continuous improvement to strive for innovation and quality excellence is becoming ever stronger.